Much like our products, the Cadbury story in New Zealand is full of wonder and magic. Why not take a moment and discover for yourself what an amazing journey it has been.
Bright eyed and bushy tailed, Richard Hudson arrives in Dunedin and opens up his first biscuit bake house. All of a sudden, cups of tea had never tasted so good.
Some people might have stopped with a booming biscuit business. Not Mr Hudson. This visionary of confectionary opened what we think was the Southern hemisphere’s first chocolate and cocoa manufacturing plant.
Lots of magical things happened in 1930. Phar Lap won the Melbourne Cup and we beat the British Lions. And there was more cause for celebration when R Hudson and Cadbury joined forces to make New Zealand’s first bar of Cadbury Dairy Milk® milk chocolate. The sweetness had landed.
Now on a serious roll, Cadbury introduced the classic Jaffa (much to the chagrin of cinema ushers across the country). And we got our first delicious taste of the tangy chocolate and orange treat.
As if the union of R Hudson and Cadbury wasn’t successful enough, they tried for one more. The result was the iconic and much loved Pineapple Lump – a true treasure of the South Pacific.
The super soft and fabulously fluffy Pinky Bars floated their way out of the Cadbury factory for the very first time. No delivery truck required.
It was the summer of love – delicious chocolately love, that is. Cadbury Moro made its first appearance on New Zealand shelves. And it proved so popular that it remains the number one bar in the country today.
In 1991, Cadbury became known as Cadbury Confectionery Ltd, with many of the lollies and sweets re-branded as Pascall. This great range continued to provide to happy customers their favourite sweets, such as Minties, Pineapple Lumps and Jaffas.
How do you improve on perfection? Cadbury took a shot and came up with Moro Gold. That same year independent reports suggested that smiling in New Zealand reached an all-time high.
What a year! New Zealand wins the Rugby World Cup. And New Zealanders win again with the introduction of Cadbury Dairy Milk Mousse, Hazelnut Mousse and Mint, Milk, and White and Dark Bubbly.
Why was 2012 such a marvellous year? We saw the introduction of Marvellous Creations, and with it came Peanut Toffee Cookie, Jelly Crunchie Bits, and Jelly Popping Candy Beanies. Mar-vel-lous!
2013 is officially the year of joy. Why? Because this is the year we added 10% more joy to every Cadbury Dairy Milk block. With bigger, rounder pieces our chocolate is deliciously smooth and creamy. Yum!
Right now (as you’re reading these words) we’re all back at the factory beavering away to bring you all the classic treats and sweets every Kiwi loves. It’s what we love to do.
© Cadbury 2013. All brands and logos/images accompanied by ® or TM and the colour purple are trade marks used under licence.