Cadbury is proud to announce the roll out of Cocoa Life to Cadbury Dairy Milk products in 2018.
Cocoa Life is an industry–leading, independently verified program that will ensure the future of Cadbury chocolate for generations to come
We believe in creating empowered thriving cocoa communities as the essential foundation for sustainable cocoa.
This means that whenever you buy any of our plain Cadbury Dairy Milk milk chocolate products (available across our bars, blocks, sharepacks, and Fundraising range), it will not only taste good, but make a difference too.
In 2018, you can expect to find the Cocoa Life logo on the front of Cadbury Dairy Milk wrappers, symbolising the adoption of our sustainability program across our core chocolate range.
Cadbury is trialling new paper packaging on its Cadbury Energy blocks. The paper is made from sustainably sourced paper and is recyclable.
As a company that makes many of New Zealand’s most popular snacks, Cadbury is committed to making its packaging as sustainable as possible. Investing in packaging alternatives is one part of this.
New Zealand is the first place in the world that Cadbury has trialled this very latest technology which hasn’t been used on our chocolates in the past. We will be conducting sampling of the Cadbury Energy blocks so we can hear what local shoppers think of the new packaging and incorporate learnings into future trials.
We’re working hard to make our packaging as sustainable as possible and are committed to making all our packaging recyclable by 2025. One way to do this is to test new materials that are sustainably sourced and easily recycled. This paper packaging trial is an example of innovation with new materials and using the latest technology.
The packaging being trialled is made from sustainably sourced paper and is recyclable. Our Cadbury blocks range has been available in plastic ‘flow wrap’ for a number of years, and this trial uses the same packaging machinery, but with a recyclable paper material.
This is the first time that we’ve used a paper material for fully sealed flow-wrap packaging that doesn’t include laminates, foils or plastics.
There have been other examples of companies using paper flow-wrap, but many of these have included a very thin layer of plastic film to provide freshness and food safety however, it can make it more difficult to recycle.
The paper wrap material is a new technology which hasn’t been available before and needs to be proven before it can be adopted across more products.
This trial is playing an important part in shaping our sustainable packaging approach – not just here in New Zealand, but for Cadbury across the world.
The number of blocks needed for the trial is very small. Because we want to gather feedback directly from consumers, we’re giving blocks away at Westfield Newmarket, Auckland on Saturday 21 December and asking consumers for their feedback on the new paper packaging material.
Of course! While this is a trial to test how the new material performs, we will never publicly trial a packaging material that presents a food safety risk. We will never compromise on the safety or quality of our products.
Yes! It’s recyclable.
Because it’s made from paper, it can be recycled through the existing paper recycling infrastructure, including kerbside pick-up and public paper recycling bins.
The plastic packaging we use for our Cadbury chocolate blocks is recyclable via the Soft Plastic Recycling Scheme. This scheme is currently in a trial phase, with soft plastic drop-off points at supermarkets in Auckland and Wellington. You can find out more about the scheme and drop-off locations at: https://www.recycling.kiwi.nz/solutions/soft-plastics/store-locator/
We’re continuously looking at ways we can reduce the impact of our business on the environment by investing in carbon reduction as well as water, energy and waste management.
Another big part of our sustainability programme is supporting local communities including Conservation Volunteers and Netball NZ.
We would love to hear what Cadbury fans think of this alternative packaging option! For more information and to speak to our customer support team please call 0800 223 2879.