Sustainability Initiatives

Cocoa Life

Successful farmers and thriving cocoa-growing communities are essential to bring you the chocolate you love.



Cadbury is proud to announce the roll out of Cocoa Life to Cadbury Dairy Milk products in 2018.

What is Cocoa Life?

Cocoa Life is an industry–leading, independently verified program that will ensure the future of Cadbury chocolate for generations to come

Cocoa Life’s Vision:

We believe in creating empowered thriving cocoa communities as the essential foundation for sustainable cocoa.

Cocoa Life’s fast facts:

  • Cocoa Life has already been rolled out across more than 795 cocoa farming communities around the world, helping them across education, healthcare, infrastructure and other priorities
  • Independent verification shows that farmers’ in the Cocoa Life program in Ghana have seen their incomes increase 49 per cent more than farms outside the program.
  • Alongside Fairtrade, Cocoa Life is also actively supported on the ground by other NGOs including Voluntary Services Overseas (VSO), Save The Children, CARE International, World Vision, and Solidaridad.

This means that whenever you buy any of our plain Cadbury Dairy Milk milk chocolate products (available across our bars, blocks, sharepacks, and Fundraising range), it will not only taste good, but make a difference too.

In 2018, you can expect to find the Cocoa Life logo on the front of Cadbury Dairy Milk wrappers, symbolising the adoption of our sustainability program across our core chocolate range.

For more information, please visit or read our official announcement here.



Cadbury is trialling new paper packaging on its Cadbury Energy blocks. The paper is made from 100% sustainably sourced paper and is 100% recyclable.

As a company that makes many of New Zealand’s most popular snacks, Cadbury is committed to making its packaging as sustainable as possible. Investing in packaging alternatives is one part of this.

New Zealand is the first place in the world that Cadbury has trialled this very latest technology which hasn’t existed in the past. We will be conducting sampling of the Cadbury Energy blocks so we can hear what local fans think of the new packaging and incorporate learnings into future trials.

What is this Energy block paper packaging trial all about?

We’re working hard to make our packaging as sustainable as possible and are committed to making all our packaging recyclable by 2025. One way to do this is to test new materials that are sustainably sourced and easily recycled. This paper packaging trial is an example of innovation with new materials and using the latest technology.

What is the trial packaging made from?

The packaging being trialled is made from 100% sustainably sourced paper and is 100% recyclable. Our Cadbury blocks range has been available in plastic ‘flow wrap’ for a number of years, and this trial uses the same packaging machinery, but with a 100% recyclable paper material.

What is so innovative about this packaging?

This is the first time that we’ve used a paper material for fully sealed flow-wrap packaging that doesn’t include laminates, foils or plastics.

There have been other examples of companies using paper flow-wrap, but many of these have included a very thin layer of plastic film to provide freshness and food safety however, it can make it more difficult to recycle.

Why aren’t you using this new paper wrap on all Cadbury products?

The paper wrap material is a new technology which hasn’t been available before and needs to be proven before it can be adopted across more products.

This trial is playing an important part in shaping our sustainable packaging approach – not just here in New Zealand, but for Cadbury across the world.

Why is this trial not running on Energy block nationally?

The number of blocks needed for the trial is very small. Because we want to gather feedback directly from consumers, we’re giving blocks away at Westfield Newmarket, Auckland on Saturday 21 December and asking consumers for their feedback on the new paper packaging material.

Is it food safe?

Of course! While this is a trial to test how the new material performs, we will never publicly trial a packaging material that presents a food safety risk. We will never compromise on the safety or quality of our products.

Is it recyclable?

Yes! It’s 100% recyclable.

How should I recycle my paper wrap?

Because it’s made from paper, it can be recycled through the existing paper recycling infrastructure, including kerbside pick-up and public paper recycling bins.

Does this mean your plastic packaging is not recyclable?

The plastic packaging we use for our Cadbury chocolate blocks is recyclable via the Soft Plastic Recycling Scheme. This scheme is currently in a trial phase, with soft plastic drop-off points at supermarkets in Auckland and Wellington. You can find out more about the scheme and drop-off locations at:

What other sustainability initiatives is Cadbury undertaking?

We’re continuously looking at ways we can reduce the impact of our business on the environment by investing in carbon reduction as well as water, energy and waste management.

Another big part of our sustainability programme is supporting local communities including Conservation Volunteers and Netball NZ.

Where can I find out more information and how can I provide feedback on this trial?

We would love to hear what Cadbury fans think of this alternative packaging option! For more information and to speak to our customer support team please call 0800 223 2879.

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